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The Big Tease
The first trailer of a film has become closely linked to its commercial success. Experts tell you what it takes to make the perfect cut In times when competition is razor-sharp, it could take just 30...
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It Doesn’t Ad Up
The new cap on television advertising is set to change the dynamics of film marketing The recent ruling restraining the amount of advertising on television has sent a nervous ripple across the film and...
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Reliance Entertainment In Conversation With Team Box Office India
Sanjeev Lamba, CEO, Reliance Entertainment; Shibasish Sarkar, CFO; Purva Naresh, Head of Production; Sweta Agnihotri, COO, Home Video & Games; Sameer Chopra, Head of Marketing; Mahesh Ramnathan,...
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Selling Point
Film marketing today is driven more by competition than logic. Is there a way to scale down but still be effective? A giant hoarding looking down at you when you’re stuck in traffic; film trailers on...
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